AI media intelligence that understands what matters to your business.
Freddy monitors media signals, competitor mentions, customer sentiment, and reputation risks - then explains what matters, why it matters, and what to do next.
Media moves faster than your team can read. Most of it doesn't matter - until it does.
Communications, brand, and strategy teams need to know when a story is a real risk, a real opportunity, or just noise. Freddy reads the coverage, applies your business context, and surfaces the signals that actually change a decision.
One AI media intelligence analyst across your topics, sources, and formats.
Reads everything in scope
News, blogs, public forums, video and podcast transcripts, official documents, and manually imported sources - Freddy treats them all the same.
Reads from your perspective
Freddy uses your company profile, competitors, and strategic topics to score sentiment, risk, and impact - not generic positive/negative.
Prioritises what changes a decision
High risk surfaces first. Opportunities are called out. Routine coverage stays out of your way. Every result tells you what to do next.
A complete intelligence workflow in one place.
From a blank page to a tenant-aware analyst in four steps.
- 1Step 1Tune Freddy
Set up your company profile, aliases, competitors, strategic topics, and risk rules. This is what makes Freddy tenant-aware.
- 2Step 2Define a topic profile
A brand, a market, a person, or a theme - the brief Freddy follows.
- 3Step 3Run Freddy
Freddy investigates across the open web, parses sources, and runs AI enrichment from your perspective.
- 4Step 4Read, act, brief
Open the highest-risk results first. Ask Freddy about anything unclear. Compile a briefing for leadership when it matters.
The same story means different things to different companies.
Freddy distinguishes between the tone of the article and what that article actually means for your business. A positive piece about your competitor is a risk for you. A negative piece about their service quality is an opportunity. Generic sentiment tools miss that. Freddy doesn't.
Built for the teams that read the news before everyone else does.
Detect reputation risks before they trend. Brief leadership in minutes, not hours.
Track brand health, sentiment, and which outlets shape the narrative.
Monitor competitor moves, pricing stories, and category shifts as they break.
Spot recurring complaint patterns from public forums and feed them back to product.
Every domain table carries a tenant id. Every query filters by it. Cross-tenant access is impossible by construction, not by policy.
Ask Freddy answers only from the selected source. Untrusted source content is framed and ignored when it tries to issue instructions.
Every state-changing action - login, user, tenant, search run - is recorded in the audit log.
Ready to put an AI media analyst on your team?
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